A serious car

October 25, 2009 / Porsche, Lucky Strike, the Coen brothers and the serious business of distinction.

[front wheel of a late model yellow Porsche Boxter showing red brake caliper]
Porsche Boxter wheel detail, Mattabeseck, Quinnehtukqut

Whosoever first thought of making the calipers red surely got a big bonus that year. It’s a great example of “Drapering.” That is, making a distinguishing feature of a common one: every car with disc brakes has calipers, but colour them red and your car has some serious stoppers. (Disclaimer one: I just saw A Serious Man (2009) whence I stole this title. Disclaimer two: I don’t actually consider the Boxter a serious car — this is a serious Web Site on the actual Internet — but I bet the owner does.) See also…

† Yes, of course you should see it.

2 responses

  1. Dan Todd

    You should have coloured the heading red.

    October 26th, 2009 at 8:02 am #

  2. Adrian Cooke

    You’re good. It’s done.

    October 26th, 2009 at 8:37 am #

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