Content Precedes Design

May 10, 2008 / Zeldman nails it: Content precedes design. Design in the absence of content is not design, it’s decoration. For me this means changing the problem from “we need a web site” to “this is what we need to say.” I try to write out a new site purely as text. If I don’t do this I […]

Zeldman nails it:

Content precedes design. Design in the absence of content is not design, it’s decoration.

For me this means changing the problem from “we need a web site” to “this is what we need to say.” I try to write out a new site purely as text. If I don’t do this I can’t see the problems that the design needs to solve.