"(The Toyota Corolla gets better highway mileage, but the Fit is empirically way cooler. And I don’t think that the Yaris is actually a car.)"

The Yaris is not just a car - it's a SWEET car. I just got 47 mpg highway in my girlfriend's car. Other's are experiencing similar results in polls on yarisworld.com. Much better than the Fit - and more comfortable and quiet too. I'm a big Honda fan. My '93 Accord has 330K miles and still going strong. But I get 35 mpg highway. How is it that the Fit is only getting 38 highway in such a dinky little econo box? Honda engineers can do better than that. Let's hope the redesigned fit has some real Honda engineering in it.