Very good point about Adobe Reader. I imagine that Apple's announcement yesterday will spur many developers into action—they proabably already are in most cases but it will probably speed things up. As for Intel marketing, imagine a deep voiceover preaching unkind musings on "dull little PC boxes" while white-coated "doctors" transplant a big disc into some nameless repository. Can one be agnostic and still be offended by this? I would like to think so!