Zero to One-Eighty » el camino

Wired: GM killed the wrong brand

Adrian Cooke — Sun, 28 Jun 2009 18:57:19 +0000

This has been burning me for a while. The El Camino was discontinued in 1987. In 2010, Pontiac were planning to reintroduce it with this:

2010 ~~Holden Ute~~ Pontiac G8 Sport Truck (Photo: General Motors)

But even before they killed Pontiac, GM nixed the return of the American ute. Some things are just too pure for this world. Chuck Squatriglia for Wired confirms the people’s choice:

General Motors is unloading three brands and tossing one overboard in a scramble to stay afloat, but the one it scuttled may be the one it should have kept.… It turns out Pontiac, which got the axe, is the brand people wanted to see saved.

Almost 10,000 responses to the article’s poll say the same:

Which brand should have been killed? n = 9,993
Pontiac	Saturn	Hummer	Saab
6%	27%	55%	10%

Ding, ding, ding: we have a winner.

El Caminos on Flickr

Adrian Cooke — Thu, 05 Feb 2009 16:59:50 +0000

By simonov, Gush Party and mezone

Beautiful.

Little boxes on the hillside

Adrian Cooke — Wed, 28 Jan 2009 03:53:27 +0000

Loving Weeds, I wanted to know more about that opening song. Telstar Logistics obliges with an article about, and a photo shoot of, the suburb that inspired Malvina Reynolds’ “Little Boxes.”

Westlake neighbourhood, Daly City, CA. (But dude, El Caminos ain’t ticky tacky.)